A common complaint is that a website is not converting a visitor to a buyer. Storesonline has done literally years of research in the fields of Internet Marketing and Sales Conversions. There are several variables that come into play when attempting to convert a website visitor to a customer.

Those variables are:

• Product offering
  
• Product pricing
  
• Ease of ordering
  
• Consequential fees (shipping, taxes, surcharges, etc)

Storesonline has found that a website that has a product offering that is in-demand, with the right combination of price and promotion, can be successful. Many Internet Merchants have also found this statement to be true.
Many complaints about website success can be directly linked to a product offering or pricing.

A complaint among Internet shoppers is the difficulty level of ordering online. Storesonline has also proactively addressed this complaint by creating an extremely simple and usable ordering system.

According to our survey, when presented with 2 different websites, one without consequential fees (such as free shipping) and one without consequential fees, (such as a shipping fee), 100% said they would buy from the site that offered free shipping. The rational from a buyer's perspective is that "free shipping" is a discount. If this is considered a discount, for example 10%, would you rather than 90% of something, or 100% of nothing?

The bottom line is this

• If you are trying to sell a product that nobody wants, nobody is going to buy it.
  
• If you are selling a product that is grossly overpriced, or is readily available for a lesser price elsewhere, nobody is going to buy it from you.
  
• If it is difficult for a non-savvy Internet user to buy from your website, they will not purchase from your website.
  
• It is very important to be competitively priced, and to offer buyer incentives