Storesonline Success rates, complaint resolution, customer service, usability

StoresOnline: Converting visitors to buyers

The Internet is a very real-world business environment. If you treat your StoresOnline website like it is a business, it is much more likely that it will act like a StoresOnline business than if you were to treat it as a hobby.

It's extremely simple to set up a StoresOnlinewebsite. With their Online Website Building Application, StoresOnline has proven that. However, getting traffic to a website, and then converting that traffic to buyers is a completely different ballgame.

A common complaint is that a StoresOnline website is not converting a visitor to a buyer. StoresOnline has done literally years of research in the fields of Internet Marketing and Sales Conversions. There are several variables that come into play when attempting to convert a StoresOnline website visitor to a customer.

Those variables are:

Product offering
Product pricing
Ease of ordering
Consequential fees (shipping, taxes, surcharges, etc)

StoresOnline has found that a website that has a product offering that is in-demand, with the right combination of price and promotion, can be successful. ManyStoresOnline Internet Merchants have also found this statement to be true. Many complaints about StoresOnline website success can be directly linked to a product offering or pricing.

A complaint among Internet shoppers is the difficulty level of ordering online. StoresOnline has also proactively addressed this complaint by creating an extremely simple and usable StoresOnline ordering system.

According to our survey, when presented with 2 different StoresOnline websites, one without consequential fees (such as free shipping) and one without consequential fees, (such as a shipping fee), 100% said they would buy from the site that offered free shipping. The rational from a buyer's perspective is that "free shipping" is a discount. If this is considered a discount, for example 10%, would you rather than 90% of something, or 100% of nothing?

The bottom line is this:

If you are trying to sell a product that nobody wants, nobody is going to buy it.
If you are selling a product that is grossly overpriced, or is readily available for a lesser price elsewhere, nobody is going to buy it from you.
If it is difficult for a non-savvy Internet user to buy from your website, they will not purchase from your StoresOnline website.
It is very important to be competitively priced, and to offer buyer incentives